What is Sodium Hydroxide?

Of all the ingredients found on a skincare label, few provoke as much immediate alarm as sodium hydroxide. Known colloquially as lye, it’s a key component in soap-making and drain cleaners—associations that understandably trigger safety concerns. But could this potent alkali possibly have a safe, sanctioned role in your gentle moisturizer or facial cleanser? Let’s … Read more

What is Citric Acid?

Of all the ingredients in your skincare and food, few are as versatile and widespread as citric acid. Found on labels from serums to soda, it’s a workhorse compound with a dual personality. In skincare, is it a gentle exfoliant, a pH-balancing necessity, or a potential irritant in disguise? Let’s squeeze the truth out of … Read more

What is Liquid Paraffin?

Of all the ingredients in skincare, few are as misunderstood or carry as much historical baggage as liquid paraffin. Found in everything from heavy-duty ointments to classic baby oils, this mineral-derived ingredient is often caught in the crossfire between “natural” and “synthetic” beauty philosophies. But is this occlusive workhorse a outdated relic or a misunderstood … Read more

What is Cetyl Alcohol?

Of all the ingredients on a moisturizer label, few cause as much immediate confusion as cetyl alcohol. Seeing the word “alcohol” can trigger alarm bells for skincare enthusiasts, conjuring images of drying, stripping solvents. But is this common ingredient a hidden irritant or a vital component of your favorite cream? Let’s break down the science … Read more

What is Lactic Acid?

Of all the Alpha Hydroxy Acids (AHAs) gracing the shelves of skincare enthusiasts, lactic acid has earned a reputation as the “gentle giant.” While its cousin, glycolic acid, is known for its potent power, lactic acid offers a compelling blend of efficacy and accessibility. But is it truly the perfect entry-point into chemical exfoliation, or … Read more

What is Hyaluronic Acid?

Of all the ingredients in the modern skincare lexicon, few have achieved the household-name status of hyaluronic acid. Touted as the ultimate hydrator, it’s plastered across serums, creams, and masks, promising dewy, plumped, youthful skin. But can a single ingredient truly live up to such monumental hype? And could there be a downside to this … Read more

What is Dimethicone?

Of all the ingredients in modern skincare, few are as effective—and as polarizing—as dimethicone. Tucked into the formulas of everything from luxury serums to drugstore moisturizers and primers, this silicone-derived ingredient is hailed by dermatologists for its performance yet often demonized in “clean beauty” circles. Is it a miraculous texture-enhancer or a pore-clogging synthetic to … Read more

What is Benzyl Alcohol?

Of all the ingredients on a cosmetic label, few create as much immediate confusion as benzyl alcohol. Its name shares a common suffix with drying alcohols like ethanol, yet it appears in the most gentle, hydrating formulations. Is it a fragrance ingredient, a preservative, or an irritant? The answer is more nuanced than you might … Read more

What is Phenoxyethanol?

Of all the ingredients listed on the back of your skincare products, few are as common—or as controversial—as phenoxyethanol. Tucked between unpronounceable scientific names and enticing botanical extracts, this preservative often sparks a debate: is it a necessary guardian of your product’s safety or a hidden toxin to be avoided at all costs? Let’s demystify … Read more

What is Glycerin?

Of all the ingredients you’ll find on a skincare label, few are as ubiquitous, humble, and universally adored as glycerin. While flashy retinoids and potent acids often steal the spotlight, this unassuming workhorse is the foundation of countless effective skincare formulas. But what exactly is it, and is it as unconditionally good for your skin … Read more